pacomartos@pacomartos.com
PROFILE
Creative, detail-oriented, and results-driven professional with over 18 years of experience in advertising, graphic design, and Illustration. Passionate about visual communication, corporate identity, and art direction, I highly value creativity, flexibility, and teamwork. My goal is to continue evolving professionally and contribute innovative solutions in the field of design and advertising.
SPECIALTIES
• Corporate Identity & Branding
• Art Direction & Advertising Creativity
• Professional Illustration
• Digital Communication & Web Design
• Digital Retouching & Photo Manipulation
• AI Expert
SKILLS
• Art Direction & Creative Conceptualization
• Proficiency in Adobe CC Tools (Photoshop, Illustrator, InDesign)
• Digital & Traditional Illustration
• UX/UI & Responsive Web Design
• Team Management & Creative Leadership
LANGUAGES
• Spanish (Native)
• English (Intermediate-Advanced)
PROFESSIONAL EXPERIENCE
2010 - PRESENT: FREELANCE
Independent designer and art director, developing high-impact creative projects with speed and efficiency. I have worked with various brands and agencies on visual identity projects, advertising campaigns, web design, and multimedia content.
Some companies and agencies I collaborate with:
Zeiss, Ferrovial, ECB, Canon, BMW, Essilor, McCann Health, Grow, Iris Global, IOT, Melia, Unidental, TheFork, Kodak, Nikon, PowerData, Aleph Comunicación...
2005 - 2010: CREATIVE DIRECTOR FOR LUIS FERREIRA & ASOCIADOSLed creative direction for advertising campaigns in both print and digital formats (Web 2.0). Designed visual strategies for brands such as Gecina, Televisión de Galicia, Bausch & Lomb, GT Motive, Xunta de Galicia, Toshiba, Gas Galicia, Gran Hotel La Toja, Pescanova, and Xacobeo, among others.
2000 - 2005: MULTIMEDIA CONTENT DIRECTOR FOR FACTORÍA DE INNOVACIÓN
Specialized in digital communication, leading a team of 17 developers in the creation of web portals, online games, apps, and digital promotions. Managed projects for clients such as the European Parliament, Torrente 3, Caja Madrid, Injuve, Hertz, and Santillana.
1999 - 2000: ART DIRECTOR FOR FOR LUIS FERREIRA & ASOCIADOS
Supervised the visual development of advertising campaigns and audiovisual content for public institutions and private brands such as Xunta de Galicia, Gran Hotel La Toja, Galicia Calidade, Pescanova, and Caixa Nova.
1999 - 2000:VERSIÓN ORIGINAL (CAUSA Y EFECTO S.L.)
Designed advertising campaigns for clients from various industries, ranging from cosmetics (Juvena, La Prairie, Lacoste) to real estate (Larcovi, Vía Tertia) and insurance (AXA, La Patria Hispana).
INTERESTS
I try to develop my facet as a painter and a photographer whenever I can. I had 3 exhibitions in Santiago de Compostela, 2 of them were individuals (Galería Jose Lorenzo and Petronio Arte) having a great popularity among the public and the critics.