Results oriented, a team work advocate, I appreciate the creativity, the flexibility and the ideas exchange.
With more than 30 years work experience in the fields of advertising, graphic design and multimedia content
management, mi goal is to keep developing my professional career.
• Corporate Identity
• Art direction and creativity for advertising campaigns
• Professional Illustration
• Web communication
• Photo manipulation
• Digital retouching
2010 - PRESENT: FREELANCER
Dealing with all sorts of creative works requiring a quick and professional resolution.
2005 - 2010: CREATIVE DIRECTOR FOR LUIS FERREIRA & ASOCIADOS
Creative Responsibility and Supervision, both for paper format and new Web 2.0 models of advertising
campaigns. I managed advertising campaign for Gecina, Televisión de Galicia, Bausch&Lomb, GT Motive,
Xunta de Galicia, Toshiba, From, Gas Galicia, Gran Hotel La Toja, Galicia Calidade, Turgalicia, Mitsubishi,
Mondariz, Pescanova y Xacobeo
2000 - 2005: MULTIMEDIA CONTENT DIRECTOR FOR FACTORÍA DE INNOVACIÓN
High specialization in web communication, dealing with the design, direction and production of corporate
websites, online games, applications, on line contests and promotions. Management of a team of 17
programmers with whom I was responsible for projects in a wide range of areas: European Parliament,
Torrente 3, Caja Madrid, Injuve, Hertz, Santillana Ed.,or Larcovi, among others.
1999 - 2000: ART DIRECTOR FOR FOR LUIS FERREIRA & ASOCIADOS
During this phase as an Art Director and Designer, I widen my capacity of global visualization and
development of big campaigns, as well as the audiovisual side, setting up different advertising campaigns
for private companies and public institutions. Xunta de Galicia, Gran Hotel La Toja, Galicia Calidade,
Turgalicia, Pescanova o Caixa Nova are some of my work references during this period.
1996 - 1999: CREATIVE DIRECTOR FOR VERSION ORIGINAL (CAUSA Y EFECTO S.L)
Creative management for advertising campaigns in different fields like cosmetics (Juvena, La Prairie,
Lacoste), real-estate (Larcovi, Via Tertia) or insurances (Axa, La Patria Hispana).
1994 - 1996: ILLUSTRATOR FOR MAURO MISTIANO STUDIO
Specialized in applying the digital advances to the traditional illustration and to the photography. Working in
tandem with the famous illustrator Mauro Mistiano I could develop my fist incursions in advertising, making
illustrations for multinational agencies, like McCann – Erickson with whom I was a part of the design team
for brands like Fanta, Camel or Sega.
1990 - 1994: FIRST OFFICER FOR PHOTOMECHANICS SISTEMAS GRAFICOS M.C. & DAVINCI
I started working in all the pre-press and printing discipline, becoming a specialist, at the beginning of the digital pre-press, in layout and composition in Mac Environment.
I try to develop my facet as a painter and a photographer whenever I can. I had 3 exhibitions in Santiago
de Compostela, 2 of them were individuals (Galería Jose Lorenzo and Petronio Arte) having a
great popularity among the public and the critics.